Bright Ideas
Scandleous Profits for Your Business
Body Massage Candles are just now starting to gain visibility in the marketplace. Still relatively unknown by many people, a massage therapy practice or spa is the ideal place to introduce your clients to this new type of candle. And because body massage candles, like our Scandle Body Massage Candles, typically have generous mark-up potential, they can also provide a lucrative, incremental stream of revenue and profits to your business.
Demonstrating Scandle Body Massage Candles and incorporating them into your massage therapy practice or spa is the best way to get your customers excited, buying, and adding to your bottom line. Because of their ingredients, lotion candles have a very low melting point, just slightly above body temperature. Melting at just 101 - 102 degrees, Scandle Body Massage Candles are warm, not hot. However, unless someone has actually tried a Massage Candle, they tend to be skeptical of the candle’s ability to burn cooler than a traditional candle and to deliver theraputic moisturizing benefits to the skin. Once a client has experienced the candle for themselves, they are far more likely to appreciate their use and the results they provide.
The ideal way to introduce Scandle Body Massage Candles to your clients is to use them as a massage oil alternative when actually giving a massage or using them for cuticle treatments for manicures or pedicures. When you use them in your own professional setting, Scandle Body Massage Candles immediately have credibility with your clients, adding to the likelihood that they will purchase them for personal use or gifts.
Another alternative is to simply have a Lotion Candle available for demonstration at your reception desk. Offering each client a quick demonstration on the back of a hand can be an easy and effective way to demonstrate both how the product feels going on and how it absorbs within minutes, leaving skin silky and soft.
Need specific ideas to stimulate sales and increase practice profits?
Here are several techniques for introducing and promoting Scandle Body Massage Candles to your clients:
- Offer clients a Scandle massage using the Scandle Body Massage Candle instead of traditional massage oil. Some massage therapists offer this service at an up-charge to account for the retail selling price of the candle and then send the unused portion of the Lotion Candle home with the client. Not only does this move a candle from your inventory, but it encourages personal use of the candle and increases the likelihood of a repeat sale in the future.
- Use the Massage Candle during your massage session and then offer your client an incentive for buying a candle for personal use. Incentives might include a discount off the regular retail price if purchased today, or perhaps a “buy two/get one at half price” type of offer.
- Use the Scandle Body Massage Candle during manicure and pedicure services in place of cuticle oils. The properties of the Scandle Body Massage Candle provide a wonderful treatment for cuticles and will provide customers with an alternative way of using the product.
- Or, simply use the Body Candle in your massage therapy session, promote its benefits, and let your enthusiasm for the product encourage purchase of a candle for personal use without an incentive attached.
- Finally, some therapists have had great success using a Scandle Body Massage Candles as an incentive to encourage the purchase of a higher dollar value gift certificate or multiple session package. For example, you might offer a Scandle Body Massage Candles as a gift when a gift certificate or massage package of $150 or more is purchased. This is an especially attractive offer to promote higher ticket certificates and massage packages during holidays like Valentine’s Day, Mother’s Day, or Christmas to name a few.
Unique Spa Treatments with The Scandle
For massage practices and salons wanting to incorporate spa services to their service menu, offering spa techniques can be a lot more affordable than you think especially with The Scandle Massage Candle Body line and can be a smart move for several reasons. Some of the most popular spa techniques are scrubs and mud treatments.Scandle Massage Candle Scrub - This treatment is best marketed during winter months by focusing on how to rid the body of dry, flaky, winter skin and leave the client moisturized as well. During the spring/summer months by focusing on having skin ready for bathing suit weather.
For this type of treatment, simply light a Scandle Body Candle of your client's choice and sprinkle a light dusting of dead sea salt on the client's back and pour some of the soothing warm Scandle Body Candle oil on to the client's back and massage in. Wipe off using a warm damp cloth. You can also mix a small amount of the salt and body candle oil in a microwave safe bowl and apply. If you are left with any of the mixture you can simply reheat or place under The Scandle Lamp to keep warm.
Scandle Massage Mud Treatment- This treatment is best used after a scrub. You don't need to use a whole canister of mud on one body. You just want enough to get good coverage on the body and anything more than that is wasted mud and money!
For this treatment, simply light The Scandle Massage Candle of your client's choice and mix with one of our dry clays. Then, simply paint on with the provided body brush. After applying the mud, wrap the client in a nice thermal blanket cocoon and let them nap for half-hour or so. Using towels soaked in warm water, wash the mud off the client. It's wise to purchase dark towls for this and to have them dedicated to mud treatments, since not all mud washes out easily in the laundry.
With an average cost of just a few dollars per treatment, your bottom line will be going nowhere but up with these unique Scandle Massage Candle treatments and give your massage practice or salon a sharp competitive edge.
Branding Your Business with Scandle
Want to stand out from the competition and cement your brand identity in the minds of your clients? Then consider offering a private label line of products like Scandle Body Massage Candles. Today, many spas and retailers, big and small, are reaping the rewards of retailing branded lines sporting their names. Fortunately, offering your own product line has never been easier especially with Scandle Body Massage Candles.
Why It's Worth Considering?
One of the best reasons to private label is to further enhance your brand. Creating a line of private label amenities makes your brand more recognizable and differentiates your property from the competition. It can also help you add credibility and professionalism to your brand name as well as inspire client loyalty. Seeing your spa or store's name on a product, such as our Lotion Candles, everyday is like taping your business card to the mirror in your client's bathroom. You can't get better advertising than having your business name on a product, especially one as unique as our Massage Candle!
Private labeling can give your business a competitive edge. It is so tough to compete in the oversaturated product and spa market today. Having your own private label on a unique product such our Lotion Candles is like having yourself as a brand and selling your ambience and reputation with each lotion candle. It creates a personal, warm connection that can last for years. Furthermore, a private label Body Massage Candle can inspire client loyalty by requiring that clients return to your spa/shop time and time again when they need or want more (which we're almost certain they will). Often times the special scent of your Body Massage Candle will remind them of the good memories of being pampered. We've had many customers over the years tell us, "All I have to do is smell that Scandle Body Massage Candle, and I'm back at the spa I purchased it at all over again." I don't think we could purchase better public relations than that anywhere!
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